The Marketing Bible for a digital world
WHAT TRENDS SHAPE THE MARKETING OF TOMORROW?
WHERE IS THE COMPANY BEST IN INVESTING TIME AND MONEY?
HOW DO YOU BUILD A STRONG MARKETING PLAN?
Due to the rapid evolution of digital channels, and especially of social media, the field of marketing and communication is undergoing a radical revolution. You must be able to respond quickly to the expectations of your customers, and the form and content of your message must meet new conditions. This has an impact on the complete approach to your digital marketing.
The many new channels, formats and methods also oblige you to organize yourself as a marketer in a different way. Measuring all marketing efforts is crucial in this.
This book teaches you how to align your marketing strategy with the digital world and shows you the basics of the new 4 Ms of marketing transformation: Medium, Message, Method and Metrics.
The Marketing Bible for a Digital World builds on "Een Digitaal Marketing Plan in 100 Dagen" (Dutch only).