HANDS-ON WITH THE META QUEST PRO IN A VIRTUAL WORKING ENVIRONMENT

Hypes come and go, new social networks grow and disappear, it is a story we have known for decades. A question that will have to be answered in many marketing plans for 2023 is: should we invest in the metaverse?

In order to structure my thoughts on the subject, I started building sort of a parameter model around conversion. An inventory of factors (parameters) that have an impact on online sales or lead generation.