Due to the rapid evolution of digital channels, and especially of social media, the marketing and communication business is undergoing a radical revolution. You must be able to respond quickly to the expectations of your customers, and the form and content of your message must meet new conditions. This has an impact on the complete approach to your digital marketing.
The many new channels, formats and methods also oblige you to organize yourself in a different way as a marketer. Measuring all marketing efforts is crucial in this.
This book teaches you how to align your marketing strategy with the digital world and shows you the basics of the new 4 Ms of marketing transformation: Medium, Message, Method and Metrics.